Hype!

Directed by Doug Pray

Produced by Helvey-Pray Production

An energetic documentary celebration of Seattle's grassroots grunge scene, tracing how underground innovation became a global phenomenon while grappling with the bittersweet cost of commercialization.

This documentary examines the Seattle scene as it became the focus of a merging of punk rock, heavy metal, and innovation. Building from the grass roots, self-promoted and self-recorded until break-out success of bands like Nirvana brought the record industry to the Pacific Northwest, a phenomenon was born.